For the beginning, the giant British company preferred co-branding, joining Vodafone with Connex logo.
According to the company representatives, the re-branding process may take up to nine months.
This means that starting mid next year they will renounce Connex, and the company will continue activities under Vodafone brand.
The Vodafone brand was registered in Romania in 1995 by Telemobil company, which operates the mobile phone service Zapp.
Subsequently, the British company Vodafone, the largest mobile phone operator worldwide, addressed the court for receiving the right to use the brand in Romania.
During a first litigation started by Vodafone in 2003, the application was rejected.
In the fall of 2004, Vodafone started a new lawsuit, asking both for the brand annulment, and for having Telemobil deprived of the right to use this brand any longer.
The annulment application was rejected by the first court, whereas the application regarding deprival of the use right was accepted, the court considering that Telemobil has not used Vodafone brand for five years consecutively.
Early this October, High Court of Cassation and Justice had the lawsuit Vodafone - Telemobil suspended in relation to the intellectual property rights on Vodafone brand, considering the application to be moved to another court, chosen by Telemobil.
The moving application remained to be analysed by the High Court of Justice and Cassation on November 10.
The new offer launched by the operator, called Vodafone Family, addresses family groups from two to six members.
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