Romanian Dailyhttp://romaniandaily.ro/cat16131fresh business news about Romaniahttp://romaniandaily.ro/cat161312010-07-30T01:22:14+00:00Romanian DailyenHouse of Art invests 5m euros to double networkhttp://romaniandaily.ro/cat16131/art1207386728/
The company, which is controlled by the Mihet family witnessed a 4% decline
of the business in RON last year compared with 2004. Turnover in euros rose
by 8%.
The company intends to double the number of stores over the next two years,
from 50 to 100 outlets, says Olivera Mihet, the marketing manager of Staff
Collection. "We anticipate an expansion by 50 stores in 2007 and 2008," the
company's representative says.
House of Art, a private business started in 1994 is the largest apparel
retail chain in Romania, Staff Collection's representative says.
"The results we obtained confirmed our expansion plans. The clothing market
is propitious, it will go up in Romania, too, especially once the purchasing
power rises after EU accession," says Olivera Mihet.
She adds that the investment in expansion will be of up to 5 million euros,
depending on the location and surface area of the stores. At the same time,
the company is pursuing the opportunity to expand abroad.
The stores have a surface area of 250 to 500 square metres each, with the
value of an investment ranging from 150 to 200 euros per square metre.
"We have some contracts, but they are not finalised yet. We have a
possibility in France, but also in Bulgaria," Staff Collection's official
explains. The company will open three more stores, in Sibiu, Brasov and
Constanta this year.
The company has three factories, located in Alba county and intends to buy a
fourth manufacturing facility in the same area. The representative of the
company did not reveal the value of the investment in this location. The
move is contrary to the trend of the market, as some of the players
announced they were planning to sell their production facilities to curb
costs.
Staff Collection buys fabric from countries like France, Spain and Italy,
which is then turned into apparel in its factories. It has more than 2,500
employees, about 1,000 of which work in the 50 stores.
"We don't use the Asian market to get our fabric," Mihet says.
The domestic companies in the textile industry were badly hurt last year by
the entry of a very large amount of textile and clothing products made in
Asia. These products that arrived on the market at very low prices created
unfair competition for companies that were trying to hold on to their
quality standards, so that many ended up on the verge of bankruptcy or
concluded the year in the red.
"Chinese products are for a different type of customer. We avoid competition
with fabrics or models from China," says Olivera Mihet.
Companies on the domestic market had other problems, too, last year. The
increase in utility prices and the euro depreciation by 10% rendered
manufacturers unable to negotiate export contracts.
House of Art
Has budgeted 17 million-euro turnover for 2006
Is a private business started by the Mihet family in 1994
Has a 50 store and three clothing factory network
Is currently employing 2,500 people, 1,000 of which work in its
stores
Plans to expand the network by 50 locations between 2006-2008
Investment per square metre in its stores stands at 150 to 200 per
square metre
source ]]>2006-07-27T08:11:00+00:00Retail (Home Improvement)IulianBulandraP&G Romania takes over local Gillette http://romaniandaily.ro/cat16131/art5426245081/ source ]]>2006-07-06T07:21:00+00:00Retail (Home Improvement)IulianBulandra Unilever Revenues Overshoot 130m-euro Mark http://romaniandaily.ro/cat16131/art6149812854/2006-06-14T07:31:00+00:00Retail (Home Improvement)IulianBulandraAmway Romania Post 25 million USD in Turnoverhttp://romaniandaily.ro/cat16131/art4602120687/
Amway has developed a multi-level-marketing system for the sell of beauty
products, health products and home care products. Some 95 percent of the
products are made in the USA, while the rest are made in Ireland and
Germany.
As far as the Romanian market is concerned, 60 percent in the sales were
reported for the Health&Beauty products division. The company's growth
strategy includes the launch of new products that would lead to a 40-50
percent increase in the turnover for this year.
The exclusive products sold under the Amway brand are the result of years of
investments in research and development. At present Amway has 500
certifications world wide. Established on November 10, 1997, Amway Romania
Marketing at present has a 600 products portfolio.
The Romanian subsidiary is also a founder member of the Direct Sales
Association in Romania. The association was started to gather the most
important companies in the field of direct sales in order to promote the
best commercial practices and the consumer protection.
source ]]>2006-06-08T07:10:00+00:00Retail (Home Improvement)IulianBulandra Expansion Brings Praktiker In The Black http://romaniandaily.ro/cat16131/art4794191390/2006-05-23T05:51:00+00:00Retail (Home Improvement)IulianBulandraNew Bricostore opens in Baneasa http://romaniandaily.ro/cat16131/art9700696702/
"Having a total area of 14,000 square meters, representing a 14 million euro
investment, Bricostore Baneasa created 200 new jobs, and can be considered
the largest do-it-yourself home improvement store in Romania," said the
director of Bricostore Romania, Isabelle Pleska.
The company's expansion objective is to open two stores per year, the next
one to be inaugurated in Constanta in next autumn.
source ]]>2006-05-16T06:32:00+00:00Retail (Home Improvement)IulianBulandra Ambient Opens EUR 7 Million Targu Mures Center http://romaniandaily.ro/cat16131/art1392901791/2006-04-10T07:00:00+00:00Retail (Home Improvement)IulianBulandra Home & Design Mall Plans Extension http://romaniandaily.ro/cat16131/art3886480186/2006-04-05T06:21:51+00:00Retail (Home Improvement)IulianBulandraFirst store in Romania of Swedish group Ikeahttp://romaniandaily.ro/cat16131/art5833628017/ source ]]>2006-03-28T10:00:58+00:00Retail (Home Improvement)IulianBulandra Unilever Moves All Businesses To Ploiesti http://romaniandaily.ro/cat16131/art6093881111/2006-03-14T08:06:00+00:00Retail (Home Improvement)IulianBulandra