The Romanian Television Sets 2005 report provides 2004 year-end market data. The report gives an instant overview of the Romanian TV sets market, and covers
- TV: diagonal 45 - 52 cm
- TV: diagonal 52 - 72 cm
- TV: diagonal 72 cm and larger
Consultants believe that the growth potential of television sets in the next two years will stand at 10-15% per year, given that:
1. The degree of equipping households with TV sets in Romania is
some 2.5-3 times lower than the European average:
2. The economic growth recorded in the past years is sustainable
3. The official estimates of annual economic growth stand at 5-6%
per year
4. The UE entry in 2007 will lead to an increase in investments
(revenues and expenditures)
5. The purchasing power is growing constantly
6. The 2004 market decreased by 15% compared to the 2003 market (when it rose by 84% compared to 2002), and consumption is expected to continue to increase in the future due to the use of loans.
Consumption in 2004 was covered by imports of 93%. Imports are currently ensured (some 90%) by 10 companies, mainly international brands, (established in Romania after 1995). The companies that invested in Romania developed mainly low-end products but also adapted superior ranges in terms of quality, by attacking the medium segment of the market.
The retail market is dominated some 65% by specialised shop chains Domo, Flanco and Altex. Distribution still represents a limiting factor, which is partially accentuated by the rapid development of shop chains for the 3 nationwide retailers (Domo, Flanco and Altex), hypermarkets and cash & carry stores. Such investors are encouraged by the repeated confirmations related to Romania's EU entry in 2007. The working manner imposed by the foreign brands to the 3 large retailers and distributors (brands, planned work, financial instruments, quality of promotions, obligatory training of sales force) will speed up the professionalisation of Romanian partners.
Worth mentioning is the absence of the Western specialized shop chains on the Romanian market for household appliances and TV sets. The TV sets market is defined by the activity of some 10 companies that went through the exploratory phase, continuing at present with the development of partnerships/distribution, consolidation/organizational development, finding integrated strategies to increase market shares. The main companies are: Philips, Samsung, LG Electronics, Sony Representation Office, Romanel, NEI Eltek Engineering SA, Rosal Electronics SRL.
For more information visit http://www.researchandmarkets.com/reports/c24990source
